I build what the work needs.

Strategy, people, systems, operations, marketing and the occasional four-layer cake.

01 · GP Inc · Operations & leadership

They asked for systems. The work became much bigger.

The systems mattered, but so did ownership, accountability, people management and the gap between the founder’s vision and what happened every day. I moved across all of it and stepped into the Group COO role.

700+ doorsGroup COOSystemsPeopleOperations

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02 · CF Marketing · Agency building

Personal expertise became a team that could deliver it.

I built CF Marketing from my own creator work into a remote team spanning Northern Ireland, England, Nigeria and the Philippines. Together we bring strategy, content, creative direction and delivery under one roof, so the ideas do not stop at the founder.

Founded 20204 locationsFully remote

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Chikumo holding a camera at Thread Studio

03 · The Soft Life Ambition Collective

The audience came first. The community grew from the trust.

Years of talking openly about ambition, money, work and the life around it built an audience before there was a product. The Collective turns that trust into a space where ambitious people can build wealth without rebuilding the same exhausting version of success.

Personal brandCommunityDigital products

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04 · Mostly Muffins · Founder story

At 15, I learned how to turn an idea into something people would pay for.

I started baking at 15 because I wanted money for the cinema. That became years of products, partnerships, food styling and lessons in building something people would pay for from scratch.

A four-layer berry cake from Mostly Muffins

Have a difficult brief?

Good. Those tend to be my favourite.

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