The longer version is more useful.

I started my first business at 15 because I wanted money for the cinema. I have been building ever since.

Mostly Muffins taught me how to turn an idea into something people would pay for. CF Marketing grew from creator and consulting work into an agency with a team behind it. The Soft Life Collective brought together the questions I care about most: how ambitious people build wealth, protect their lives and create work that does not demand every part of them.

Along the way I have led marketing teams, managed people, designed systems, created for brands and stepped into businesses where the neat job description stopped being useful. At GP Inc, an initial systems brief became operations, leadership and a COO role because that was what the business needed.

I care about good work, but I care about the life around it too. I am building towards work that can travel, wealth that creates choice and enough space for marriage, motherhood and the people and causes I want to support.