Just follow the brief.

I make content that converts.

Food, travel, lifestyle, skincare and beauty content that feels at home in someone’s life. You can bring me the brief. You are hiring my judgement too.

Chikumo on a product photography set
Creative direction · Product
Chikumo creating Green Angel skincare content
Green Angel · Skincare
Sta-Sof-Fro haircare content created by Chikumo
Sta-Sof-Fro · Haircare
A layered berry cake styled by Chikumo
Food styling · Founder work

Some of the brands that have trusted me across beauty, lifestyle, retail and food.

Reach is useful. Action matters more.

Organic performance across my own channels gives brands a clearer view of how attention moves into interest.

25.6KInstagram views
5.4%Instagram reached accounts engaged
3.3%Instagram reach to profile visits
29.9KTikTok post views
6.2%TikTok engagement per post view
2.8%TikTok views to profile views

Accurate as of August 2026.

Creator instinct. Marketing experience. Founder brain.

I understand how a piece of content needs to feel and what the brand needs it to do. That can include the idea, creative direction, production and delivery, shaped around the audience and platform.

Creator workFrom £500
Usage & paid mediaQuoted separately
Creative directionPriced to scope

Every collaboration is quoted around format, creative scope, usage, exclusivity and timescale.

Plan a collaboration

The current work lives where the audience does.

For the collaborations, ideas and behind-the-scenes work happening now, follow along on Instagram and TikTok.